“上海 - Qingxi很棒的产品”的新标准：准确匹配?

Oriental Net Reporter Cheng Qi reported on June 29: To deepen cooperation between Qinghai and Shanghai and promote the integration of high-quality agricultural and animal products in the Shanghai market, from June 24 to 29, with the support of Shanghai that helps Qinghai Liaison Group, the "Shanghai Qinghao" Products "Branding Seminar at the second second shhangaaihai at the Qinghai在Qinghai省级商务部举行的商品化和品牌系列活动以及上海消费者援助联盟在活动期间举行。准确地“接管脉搏”，通过机会和疾病工业的疾病点，研究小组加深了劳动区，面临着开发问题的主要问题f青海属性的特性，并提供了以市场为中心的解决方案。 In the Yak industry, Qinghai Yak meat has high protein and low -fat "cliff" quality "quality, which is in line with the trend of healthy consumption in Shanghai. However, local companies face problems such as low brand awareness and consumers have a "old meat" stereotype. In this regard, Zhang Qilig, the senior manager of the purchase of RT-Mart Beef and Mutton, pointed out that the main problem is not meat quality, but the lack of品牌与澳大利亚和巴西等进口牛肉相比，青海牛缺乏区域性品牌形象，而他们的“纯净和有机”的价值不完全被市场认可。上海的rket受欢迎程度少于云南，山东和其他劳动领域。 Cr Vanguard Fresh总经理Li Xuefeng认为，其质量与精品超市的定位“高质量和高价”完全一致。破坏这种情况的关键是开发区域品牌，并告诉消费者“高原有机”的故事。上海大学物流服务有限公司党委员会副秘书Chen Binhui补充说，“ Tag -Heat -Heat and Autumn蔬菜”的Onesproperties可以准确地增加上海大学的蔬菜供应鸿沟，从9月至10月，以及高潜在的集体食品成分。青海冷水鲑鱼产业也面临着转型的机会。作为美国主要力量和出口的最大基础，其质量达到了领先的国际水平，但该产品目前是团结的，需要探索附加价值。 Qian Zhenshu, vice president of the LifE Group和RT-MART购买经理Xia Chunji同意，应开发工业链应该扩展，高价值产品，例如鱼油，鱼皮和鱼子酱，应从简单的高层食品行业中升级该行业。狼base的有机行业在Qaidam Basin面临着其他人的婚礼服装。来自其他省份的商人以低价获得了大量高质量的狼莓，并以高价出售。当地公司是“质量但没有品牌”，其收入严重损失。王华（Alliance Wang Hua）建议，我们必须改变思维方式，从“增长的狼berry”到“出售优质的狼果”，首次研究上海市场需求，然后进行反向产品开发和品牌建设，并严格了解权力和我们自己的手的压力。 “准备正确的药物”，在一次特殊研讨会上分享上海市场的实践经验G，由上海专家渠道共享的是从商品化到品牌的“上海体验”，该商品为Qinghai企业提供了实施的运营指南。 Life Group副总裁Qian Zhenshu被成功的案例（例如“ Chu Orange”）解释了如何使用IP故事和准确的营销，通过双轮驱动“优质 +品牌”在高价值品牌中生产农产品。 RT-Mart Beef and Mutton的高级经理Zhang Qilig分享了市场趋势，他强调，需要按照消费者的需求变化并开发方便和基于方案的产品。 Chen Binhui, Deputy Secretary of the Party Committee of Shanghai University Logistics Service Co, Ltd., took the Guoluozhou Assistance Project as an example to show how to resolve product standards, Logistics, sales and other problems through the "Direct Base Platform + University Group + Enterprise Operation" model, which generates a closed loop of "Direct Base Procurement -标准定制 - 稳定订单 - 品牌”。克拉奇德·尚甘（Cr Vanguard Shengang）的总经理李Xuefeng分享了如何通过标准化的评分，包装和准确的营销差异来增加农业产品的附加量 Qing Premium Products' system for the Counter -Export version -" Shanghai Qing Premium Products "Standards" 1.0 version. This standard is a systematic upgrading based on the PI projectLot "Shanghai Fruit Excellent products" and accompanied by research results in the field of this province. The new standard will expand its range from Goluo Prefecture to the entire province of Qinghai, which provides Qinghai businesses with "operation guidelines" and连接到上海市场的“阈值质量”OT仅有助于上海的基准基准标准标准，屏幕和培养满足市场需求的特殊产品，但​​也允许上海渠道更准确地匹配高质量的供应，建立稳定，高效的做事机制和销售对接的机制，并意识到“自由的爱”来“自由爱”。 In the next step, the Shanghai Consumer Assistance Alliance will continue to promote the "Shanghai-Qing Great Product" branding guide, which isHelp more Qinghai Green Organic Agricultural and Livestock products to get into Shanghai, rising the Yangtze River Delta, and truly achieved both benefits and win-win cooperation between Shanghai-Qinghai.